Saturday Halloweens have always been the biggest Halloween day of the week for sales, but why?

Saturday Halloween means a less rushed and intense selling environment. This allows consumers more freedom to shop for, and participate in events without the time limitations usually found in the week.

This impacts how people celebrate and it affects consumer spending. Numerous Halloween-related activities like carving parties, costume parties and trick-or-treating events take advantage of the Friday AND Saturday celebrating which creates more participation since there is no work or school the next morning.

The National Retail Federation (NRF) has projected that Halloween 2026 will continue the upward spending trend with current forecasts suggesting that total US Halloween sales could reach or exceed $13.1 billion. Why? Consumers. 

          ·      73% of Americans planning to celebrate Halloween.

          ·       Americans will spend around 4.2 billion on decorating alone.

          ·       US average per person spending is forecasted to be $114.45, up from previous years. 

Below  you can view the 20 new items that will entice consumers and help meet NRF’s 2026 projections. These items include earrings; rubber ducks; temporary tattoos and more.

To also help you increase your 2026 sales, be sure to look for the TOP 25 SELLERS marked by a ⭐️ throughout the catalog. These items continue to prove themselves year after year.

 If this is your first time, here are some things  you should know:

·       Low 1 case minimum (get only what you need)

·       Low Ship Costs (we outer-box orders and we review carrier ship costs yearly)

·       Choose your ship date (order now and choose your ship date insures product availability)

·       Fast turn-around (orders will ship within two days or less)

·       No Free Freight (really there is no such thing as free freight, here everyone pays their fair share)

·       Lowest prices possible (SDI works closely with manufacturers to get quality items at low costs)

·       Experience (SDI’s customer service is experienced and knowledge in Halloween retail)